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Performance Max Is a Black Box — And Your Dealership Is Paying for It
Think you're paying for Vehicle Listing Ads? You might actually be funding Display and Discover traffic instead. Here's how to check your Performance Max spend in GA4.
George Nenni
May 29
2025 NADA DATA: Digital Spend Hits $36.5K/Month"
The 2025 NADA DATA report shows dealership ad spend rebounding to near pre-pandemic levels. Here's what the numbers mean, and why spending more isn't the same as spending smart.
George Nenni
Apr 14
Dealers Win with Multiple “Google My Business”
If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales.
George Nenni
Apr 8, 2020
What Does Good Look Like?
One of my former managers and mentors would often ask, “George, what does good look like?”. This is an important question to ask in...
George Nenni
Dec 17, 2019
4 Secrets for Google My Business Success
If you’ve ever searched for a business online, you’ve experienced Google My Business. Google My Business (GMB) is every dealership’s most...
George Nenni
Sep 6, 2019
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