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Jan 27, 2019

5 Questions to Ask When Shopping Digital Vendors

As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...

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New Year’s Resolutions for the Digital Car Dealer

George Nenni

Dec 28, 2018

New Year’s Resolutions for the Digital Car Dealer

The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s performan...

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Stop Throwing Website Analytics into the Miscellaneous File

George Nenni

May 14, 2018

Stop Throwing Website Analytics into the Miscellaneous File

Each time I get fresh access to a dealer’s Google Analytics, I hold my breath in anticipation of what the results will look like. My fir...

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NADA: Internet Advertising tops 50%, TV & Radio Lose

George Nenni

May 4, 2018

NADA: Internet Advertising tops 50%, TV & Radio Lose

I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I ha...

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George Nenni

Oct 10, 2014

Are Your Email Campaigns Responsive?

We all have smartphone pet peeves. My top annoyances are: group text messages, people that blindly walk and look down at their phones, a...

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