George NenniJan 27, 20195 Questions to Ask When Shopping Digital VendorsAs I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...
George NenniDec 28, 2018New Year’s Resolutions for the Digital Car DealerThe beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...
George NenniMay 14, 2018Stop Throwing Website Analytics into the Miscellaneous FileEach time I get fresh access to a dealer’s Google Analytics, I hold my breath in anticipation of what the results will look like. My...
George NenniMay 4, 2018NADA: Internet Advertising tops 50%, TV & Radio LoseI carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...
George NenniOct 10, 2014Are Your Email Campaigns Responsive?We all have smartphone pet peeves. My top annoyances are: group text messages, people that blindly walk and look down at their phones,...