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5 Questions to Ask When Shopping Digital Vendors
As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...

George Nenni
Jan 27, 2019
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New Year’s Resolutions for the Digital Car Dealer
The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...

George Nenni
Dec 28, 2018
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Stop Throwing Website Analytics into the Miscellaneous File
Each time I get fresh access to a dealer’s Google Analytics, I hold my breath in anticipation of what the results will look like. My...

George Nenni
May 14, 2018
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NADA: Internet Advertising tops 50%, TV & Radio Lose
I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...

George Nenni
May 4, 2018
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Are Your Email Campaigns Responsive?
We all have smartphone pet peeves. My top annoyances are: group text messages, people that blindly walk and look down at their phones,...

George Nenni
Oct 10, 2014
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