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5 Questions to Ask When Shopping Digital Vendors
As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...

George Nenni
Jan 27, 2019


New Year’s Resolutions for the Digital Car Dealer
The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...

George Nenni
Dec 28, 2018


Stop Throwing Website Analytics into the Miscellaneous File
Each time I get fresh access to a dealer’s Google Analytics, I hold my breath in anticipation of what the results will look like. My...

George Nenni
May 14, 2018


NADA: Internet Advertising tops 50%, TV & Radio Lose
I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...

George Nenni
May 4, 2018
Are Your Email Campaigns Responsive?
We all have smartphone pet peeves. My top annoyances are: group text messages, people that blindly walk and look down at their phones,...

George Nenni
Oct 10, 2014
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