George NenniMar 25, 2020Website Tools Must Support Google Analytics TrackingI am fascinated by the number of new Digital Retailing (DR) and trade-in-valuation tools hitting the automotive digital marketing space....
George NenniDec 17, 2019What Does Good Look Like?One of my former managers and mentors would often ask, “George, what does good look like?”. This is an important question to ask in...
George NenniDec 28, 2018New Year’s Resolutions for the Digital Car DealerThe beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...
George NenniDec 20, 2018The Report Your Digital Agency Doesn’t Want You to SeeDealers are wasting huge amounts of money on paid search because the agency is not showing the right reporting. There is perhaps no...
George NenniSep 1, 2018How to Measure if Website Visitors are ReturningDealers spend enormous sums of money driving traffic to their website. The expectation is that the large majority of this traffic...