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Why Your Dealership's GA4 Lead Count Is Probably Wrong (and How to Fix It)
Is your dealership's GA4 double-counting form leads? Learn the common key events misconfiguration that inflates your lead numbers, and the correct way to set up asc_form_submission tracking.
George Nenni
Jun 25
Looker Studio Is Data Studio Again
Looker Studio just went back to its original name, Data Studio. Here's a quick history of the rebrand and what it actually means for your day-to-day reporting.
George Nenni
Apr 14
2025 NADA DATA: Digital Spend Hits $36.5K/Month"
The 2025 NADA DATA report shows dealership ad spend rebounding to near pre-pandemic levels. Here's what the numbers mean, and why spending more isn't the same as spending smart.
George Nenni
Apr 14
NADA DATA 2025: Digital Hits 75% of Ad Spend
The 2025 NADA DATA report shows digital now makes up over 75% of dealership ad spend. Here's the shift from 2020 to 2025, and why how you spend that 75% matters more than the total.
George Nenni
Apr 9
When's the Last Time You Audited Your Website Tags?
When's the last time your website's tags were audited? One dealer site had seven Facebook pixels and thirteen GA tags. Here's why that clutter matters, and how to clean it up.
George Nenni
Mar 24
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