Generations Digital Blog

I am fascinated by the number of new Digital Retailing (DR) and trade-in-valuation tools hitting the automotive digital marketing space....

One of my former managers and mentors would often ask, “George, what does good look like?”. This is an important question to ask in...

The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...

Dealers are wasting huge amounts of money on paid search because the agency is not showing the right reporting. There is perhaps no...

Dealers spend enormous sums of money driving traffic to their website. The expectation is that the large majority of this traffic...