Generations Digital Blog

George Nenni

Apr 18, 2018

Dealers Challenged with Google “Questions & Answers”

While setting up some new dealer marketing audits, I noticed a growing trend that will only become a bigger challenge for dealers. ...

George Nenni

Mar 21, 2018

Eliminating Duplicate Fixed Ops Content

None of us like being copied. We want to be unique, have our own style, our own design. Now if we’re talking about our business...

George Nenni

Mar 6, 2018

Hitting the Target for Paid Search

Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers...

George Nenni

Feb 26, 2018

Who? How? A Closer Look at Inquisitive Paid Search Traffic

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...

George Nenni

Jan 26, 2018

Agencies Using the Wrong Metrics for Paid Search

I'm enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one...