Generations Digital Blog

While setting up some new dealer marketing audits, I noticed a growing trend that will only become a bigger challenge for dealers. ...

None of us like being copied. We want to be unique, have our own style, our own design. Now if we’re talking about our business...

Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers...

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...

I'm enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one...