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Why Your Dealership's GA4 Lead Count Is Probably Wrong (and How to Fix It)
Is your dealership's GA4 double-counting form leads? Learn the common key events misconfiguration that inflates your lead numbers, and the correct way to set up asc_form_submission tracking.
George Nenni
Jun 25
How to Connect Google Business Profile to GA4 (Plus What to Expect)
Google just rolled out a new GA4 integration with Google Business Profile. Here's our honest take on the new reporting, plus a step-by-step walkthrough to get it connected.
George Nenni
Jun 9
How to Inspect AI-style Search Queries
Want to see if your dealership is showing up in AI-style search queries? Here's a quick regex trick for Google Search Console, plus real results from a dealer client.
George Nenni
Jun 2
Performance Max Is a Black Box — And Your Dealership Is Paying for It
Think you're paying for Vehicle Listing Ads? You might actually be funding Display and Discover traffic instead. Here's how to check your Performance Max spend in GA4.
George Nenni
May 29
Google Analytics Now Has a Dedicated Channel for AI Assistant Traffic — Here's What We Know
GA4 just added a dedicated channel for AI assistant traffic, so you can finally see when shoppers arrive from ChatGPT, Gemini, or Claude. Here's what to look for in your reports.
George Nenni
May 14
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