Generations Digital Blog

As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...

The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...

Dealers are wasting huge amounts of money on paid search because the agency is not showing the right reporting. There is perhaps no...

One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas...

Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social,...