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2025 NADA DATA: Digital Spend Hits $36.5K/Month"
The 2025 NADA DATA report shows dealership ad spend rebounding to near pre-pandemic levels. Here's what the numbers mean, and why spending more isn't the same as spending smart.
George Nenni
Apr 14
NADA DATA 2025: Digital Hits 75% of Ad Spend
The 2025 NADA DATA report shows digital now makes up over 75% of dealership ad spend. Here's the shift from 2020 to 2025, and why how you spend that 75% matters more than the total.
George Nenni
Apr 9
5 Questions to Ask When Shopping Digital Vendors
As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...
George Nenni
Jan 27, 2019
New Year’s Resolutions for the Digital Car Dealer
The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...
George Nenni
Dec 28, 2018
The Report Your Digital Agency Doesn’t Want You to See
Dealers are wasting huge amounts of money on paid search because the agency is not showing the right reporting. There is perhaps no...
George Nenni
Dec 20, 2018
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