Generations Digital Blog

George Nenni

5 Questions to Ask When Shopping Digital Vendors

As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...

George Nenni

New Year’s Resolutions for the Digital Car Dealer

The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...

George Nenni

The Report Your Digital Agency Doesn’t Want You to See

Dealers are wasting huge amounts of money on paid search because the agency is not showing the right reporting. There is perhaps no...

George Nenni

Should Your GM be Required to Use Facebook?

One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas...

George Nenni

You Fired the Agency, but they Still Track Your Site?

Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social,...