Generations Digital Blog

George Nenni

Website Tools Must Support Google Analytics Tracking

I am fascinated by the number of new Digital Retailing (DR) and trade-in-valuation tools hitting the automotive digital marketing space....

George Nenni

What Does Good Look Like?

One of my former managers and mentors would often ask, “George, what does good look like?”. This is an important question to ask in...

George Nenni

5 Questions to Ask When Shopping Digital Vendors

As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...

George Nenni

New Year’s Resolutions for the Digital Car Dealer

The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...

George Nenni

The Report Your Digital Agency Doesn’t Want You to See

Dealers are wasting huge amounts of money on paid search because the agency is not showing the right reporting. There is perhaps no...