Generations Digital Blog

Is your dealership's GA4 double-counting form leads? Learn the common key events misconfiguration that inflates your lead numbers, and the correct way to set up asc_form_submission tracking.

Want to see if your dealership is showing up in AI-style search queries? Here's a quick regex trick for Google Search Console, plus real results from a dealer client.

GA4 just added a dedicated channel for AI assistant traffic, so you can finally see when shoppers arrive from ChatGPT, Gemini, or Claude. Here's what to look for in your reports.

Looker Studio just went back to its original name, Data Studio. Here's a quick history of the rebrand and what it actually means for your day-to-day reporting.

When's the last time your website's tags were audited? One dealer site had seven Facebook pixels and thirteen GA tags. Here's why that clutter matters, and how to clean it up.