Generations Digital Blog

If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales.

As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships....

While setting up some new dealer marketing audits, I noticed a growing trend that will only become a bigger challenge for dealers. ...

Google’s $1.1 billion acquisition of Waze this past summer continues to be big news. Waze, by crowd-sourcing mapping and navigation, is...