Generations Digital Blog

CarMax and Carvana use just one CTA per page. Most dealership VDPs use ten. Here's what the Paradox of Choice teaches franchised dealers about website conversions.

One of the questions I receive most often from dealers is whether or not they are overpaying for their third-party classifieds. The...

I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...

When discussing success in Digital Marketing, there are few elements more important than excellence in vehicle merchandising. I am...

If you ask most dealers how many days it takes to get their cars through reconditioning, it’s like asking them how big was that fish, or...