George Nenni
3rd Party Classifieds Battle to Win-the-Click
One of the questions I receive most often from dealers is whether or not they are overpaying for their third-party classifieds. The...
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George Nenni
May 4, 2018
NADA: Internet Advertising tops 50%, TV & Radio Lose
I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...
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George Nenni
Mar 4, 2016
4 Steps to Great Merchandising
When discussing success in Digital Marketing, there are few elements more important than excellence in vehicle merchandising. I am...
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George Nenni
Feb 5, 2016
Slow Recon = Fast Profit Leak
If you ask most dealers how many days it takes to get their cars through reconditioning, it’s like asking them how big was that fish, or...
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George Nenni
Jan 29, 2016
Why Bad Data Kills Car Search
I’ve recently begun searching for a replacement family vehicle, and since I’m in the car business, it gave me a great opportunity to...
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