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3rd Party Classifieds Battle to Win-the-Click
One of the questions I receive most often from dealers is whether or not they are overpaying for their third-party classifieds. The...

George Nenni
Jul 24, 2018


NADA: Internet Advertising tops 50%, TV & Radio Lose
I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...

George Nenni
May 4, 2018
4 Steps to Great Merchandising
When discussing success in Digital Marketing, there are few elements more important than excellence in vehicle merchandising. I am...

George Nenni
Mar 4, 2016
Slow Recon = Fast Profit Leak
If you ask most dealers how many days it takes to get their cars through reconditioning, it’s like asking them how big was that fish, or...

George Nenni
Feb 5, 2016
Why Bad Data Kills Car Search
I’ve recently begun searching for a replacement family vehicle, and since I’m in the car business, it gave me a great opportunity to...

George Nenni
Jan 29, 2016
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