George NenniJul 24, 20183rd Party Classifieds Battle to Win-the-ClickOne of the questions I receive most often from dealers is whether or not they are overpaying for their third-party classifieds. The...
George NenniMay 4, 2018NADA: Internet Advertising tops 50%, TV & Radio LoseI carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...
George NenniMar 4, 20164 Steps to Great MerchandisingWhen discussing success in Digital Marketing, there are few elements more important than excellence in vehicle merchandising. I am...
George NenniFeb 5, 2016Slow Recon = Fast Profit LeakIf you ask most dealers how many days it takes to get their cars through reconditioning, it’s like asking them how big was that fish, or...