Generations Digital Blog

One of my former managers and mentors would often ask, “George, what does good look like?”. This is an important question to ask in...

As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...

One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas...

As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships....

Every successful dealership needs a strong digital marketing agency. Most dealerships are not staffed to provide these services...