George Nenni
What Does Good Look Like?
One of my former managers and mentors would often ask, “George, what does good look like?”. This is an important question to ask in...
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George Nenni
Jan 27, 2019
5 Questions to Ask When Shopping Digital Vendors
As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...
George Nenni
Oct 28, 2018
Should Your GM be Required to Use Facebook?
One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas...
George Nenni
Aug 23, 2018
Google adds Notifications to “Questions & Answers”
As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships....
George Nenni
Aug 9, 2018
4 Reasons Dealers Fire Digital Agencies
Every successful dealership needs a strong digital marketing agency. Most dealerships are not staffed to provide these services...
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