Are you ready for Google Analytics 4?

In his latest how-to book, A Car Dealer's Guide to Google Analytics 4, online marketing expert George Nenni guides you through the steps of migrating to GA4. He explains the technology behind GA4, and he shows you how to leverage it to your advantage.

You can only improve what you understand.

In his latest industry book, A Car Dealer’s Guide to Digital Marketing, online marketing guru George Nenni guides dealers through the complex world of digital marketing.

A Car Dealer’s Guide to Google Business Profile

In this timely how-to book, online marketing guru George Nenni walks you through the process of mastering Google Business Profile, a free online platform for listing your key business information, including address, contact information, photos and reviews.

George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is the author of A Car Dealer's Guide to Google Analytics 4, A Car Dealer's Guide to Google Business Profile, and A Car Dealer's Guide to Digital Marketing, all three available on Amazon. George is also the creator of the GMBspy Chrome Extension. He is a highly sought-after global industry speaker and has been published extensively in industry publications.