AUTOMOTIVE
GOOGLE ANALYTICS 4 TRAINING PROGRAM
Leverage expert GA4 training, proven across top U.S. automotive groups
Google Analytics 4 represents a seismic shift for unlocking vehicle shopping behavior and conversion insights. This major upgrade leaves Universal Analytics far behind, improving how dealerships can better track car shopping and conversion activity.
With Generations Digital's expert and customized GA4 training, proven in top 100 dealer group engagements, regular 20-group and vendor training sessions, improves your analytics approach and turns GA4 capabilities into tangible ROI.
WHAT WE OFFER
Our Google Analytics 4 training program curriculum includes:
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Building custom conversion tracking events, per the Automotive Standards Council (ASC) guidelines (more below)
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Identifying and fixing data discrepencies and errors
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Configuring GA4 custom dimensions, and custom metrics
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How to run both canned reports, as well as building custom Exploration reports
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Improved ROI measurement from digital marketing vendors
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Companion book, "A Car Dealer's Guide to Google Analytics 4", which follows the GA4 training curriculum, and groups can order in bulk
ASC SPECIFICATION FOR EVENTS AND CONVERSIONS
The Automotive Standards Council (ASC) was created in early 2022 to establish industry guidelines for implementing Google Analytics 4 (GA4) events. Spearheaded by Brian Pasch, the ASC includes vendors, influential dealers, and manufacturers.
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The goal?
Avoid the fragmented status quo from the Universal Analytics era. The ASC specification for GA4 events and conversions (now called key events), delivers rich standards specifically built for the automotive sector. These standards facilitate much deeper reporting, through the use of event parameters unique to GA4 and ASC.
Ensuring continuity
The standards also ensure that when the dealership moves from one digital marketing provider to another, as long as those providers are ASC-certified, the analytics tracking continues, without any work required from the dealer.
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Our approach?
We embrace the ASC standards, as they support our consistent approach, and allow our dealers flexibility in switching vendors. We build out the GA4 events and conversion events (key events) for dealership websites, using the ASC standards. Or, we can train staff at the dealership or group, to build these ASC events and key events themselves.
CONTACT
Please take a moment and contact us, we will quickly get back to you with the information you need.