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Leverage expert GA4 training, proven across automotive 20 Groups,

Google Analytics 4 represents a seismic shift for unlocking customer insights. This major upgrade leaves Universal Analytics far behind, revolutionizing how automotive brands connect strategy with data. The time is NOW to upgrade your dealership or group, and tap into the full revenue-driving potential of GA4.


With Generations Digital expert training proven in top 100 dealer group engagements, and regular 20-group training sessions, future-proof your analytics approach and turn GA4 capabilities into tangible ROI.

Man working on digital marketing data on computer
Two businessmen studying Google Analytics 4


Our Google Analytics 4 training program curriculum will include:

  • Building custom conversion tracking events per Automotive Standards Council (ASC) guidelines (more below)

  • Identifying and fixing data discrepencies and errors

  • Configuring GA4 custom dimensions, and custom metrics

  • How to run both canned reports, and build the new custom Exploration reports

  • Improved ROI measurement from digital marketing vendors

  • Companion book, "A Car Dealer's Guide to Google Analytics 4", which follows the GA4 training curriculum, and groups can order in bulk


The Automotive Standards Council (ASC) was created in early 2022 to establish industry guidelines for implementing Google Analytics 4 (GA4) events. Spearheaded by Brian Pasch, the ASC includes influential dealers, vendors, and manufacturers.

The goal?

Avoid the fragmented status quo from the Universal Analytics era. The ASC specification guidelines for GA4 events and conversions, delivers rich standards specifically build for the automotive sector. These standards facilitate much deeper reporting, through the use of event parameters unique to GA4.

Black saleswoman at car dealership
Smiling car salesman at dealership

Ensuring continuity

The standards also ensure that when the dealership moves from one digital marketing provider to another, as long as those providers are ASC-certified, the analytics tracking continues, without any work from the dealer.

Our approach?

We embrace the ASC standards, as they support our consistent approach, and allow our dealers flexibility in switching vendors. We build out the GA4 events and conversion events for dealership websites, using the ASC standards. Or, we can train staff at the dealership or group, to build these ASC event and conversion events themselves.


Please take a moment and contact us, we will quickly get back to you with the information you need.

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