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2025 NADA DATA: Digital Spend Hits $36.5K/Month"
The 2025 NADA DATA report shows dealership ad spend rebounding to near pre-pandemic levels. Here's what the numbers mean, and why spending more isn't the same as spending smart.
George Nenni
Apr 14
NADA DATA 2025: Digital Hits 75% of Ad Spend
The 2025 NADA DATA report shows digital now makes up over 75% of dealership ad spend. Here's the shift from 2020 to 2025, and why how you spend that 75% matters more than the total.
George Nenni
Apr 9
What Does Good Look Like?
One of my former managers and mentors would often ask, “George, what does good look like?”. This is an important question to ask in...
George Nenni
Dec 17, 2019
New Year’s Resolutions for the Digital Car Dealer
The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...
George Nenni
Dec 28, 2018
3rd Party Classifieds Battle to Win-the-Click
One of the questions I receive most often from dealers is whether or not they are overpaying for their third-party classifieds. The...
George Nenni
Jul 24, 2018
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