Generations Digital Blog

As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships....

Every successful dealership needs a strong digital marketing agency. Most dealerships are not staffed to provide these services...

Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...

I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...

At my recent Digital Dealer session, as I was showing dealers how they can eliminate waste in their monthly digital advertising spend, an...