George NenniAug 23, 2018Google adds Notifications to “Questions & Answers”As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships....
George NenniAug 9, 20184 Reasons Dealers Fire Digital AgenciesEvery successful dealership needs a strong digital marketing agency. Most dealerships are not staffed to provide these services...
George NenniJun 14, 2018Short-Tail-Search Train WrecksOf the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...
George NenniMay 4, 2018NADA: Internet Advertising tops 50%, TV & Radio LoseI carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...