top of page
Search
5 Questions to Ask When Shopping Digital Vendors
As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...
George Nenni
Jan 27, 2019
The Report Your Digital Agency Doesn’t Want You to See
Dealers are wasting huge amounts of money on paid search because the agency is not showing the right reporting. There is perhaps no...
George Nenni
Dec 20, 2018
Google adds Notifications to “Questions & Answers”
As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships....
George Nenni
Aug 23, 2018
4 Reasons Dealers Fire Digital Agencies
Every successful dealership needs a strong digital marketing agency. Most dealerships are not staffed to provide these services...
George Nenni
Aug 9, 2018
Short-Tail-Search Train Wrecks
Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...
George Nenni
Jun 14, 2018
bottom of page