Generations Digital Blog

George Nenni

Aug 23, 2018

Google adds Notifications to “Questions & Answers”

As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships....

George Nenni

Aug 9, 2018

4 Reasons Dealers Fire Digital Agencies

Every successful dealership needs a strong digital marketing agency. Most dealerships are not staffed to provide these services...

George Nenni

Jun 14, 2018

Short-Tail-Search Train Wrecks

Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...

George Nenni

May 4, 2018

NADA: Internet Advertising tops 50%, TV & Radio Lose

I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...

George Nenni

Apr 25, 2018

Paying for SEO, but What are You Getting?

At my recent Digital Dealer session, as I was showing dealers how they can eliminate waste in their monthly digital advertising spend, an...