<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Generations Digital]]></title><description><![CDATA[Helping automobile dealers improve the effectiveness and efficiency of their digital marketing investments. ]]></description><link>https://www.generationsdigital.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 19 Apr 2026 23:50:43 GMT</lastBuildDate><atom:link href="https://www.generationsdigital.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Dealers Win with Multiple “Google My Business”]]></title><description><![CDATA[If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales.]]></description><link>https://www.generationsdigital.com/post/dealers-win-with-multiple-google-my-business</link><guid isPermaLink="false">5e8dcb5b96326f001788fe22</guid><category><![CDATA[Maps]]></category><category><![CDATA[Search]]></category><category><![CDATA[Google My Business]]></category><category><![CDATA[SEO]]></category><pubDate>Wed, 08 Apr 2020 13:07:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_f4f31814efc24030aa54670cd9cca2fb~mv2.png/v1/fit/w_1000,h_524,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Website Tools Must Support Google Analytics Tracking]]></title><description><![CDATA[I am fascinated by the number of new Digital Retailing (DR) and trade-in-valuation tools hitting the automotive digital marketing space....]]></description><link>https://www.generationsdigital.com/post/website-tools-must-support-google-analytics-tracking</link><guid isPermaLink="false">5e7b3eee466d120017d21b44</guid><category><![CDATA[Attribution]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Google Analytics]]></category><pubDate>Wed, 25 Mar 2020 11:30:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_a0446fb3e6bb450fba5ab0b44faaf6c7~mv2.png/v1/fit/w_878,h_425,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[What Does Good Look Like?]]></title><description><![CDATA[One of my former managers and mentors would often ask, “George, what does good look like?”. This is an important question to ask in...]]></description><link>https://www.generationsdigital.com/post/what-does-good-look-like</link><guid isPermaLink="false">5df7bdbddd53660017b6e04f</guid><category><![CDATA[Attribution]]></category><category><![CDATA[Mobile]]></category><category><![CDATA[Social Media]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Search]]></category><category><![CDATA[Google Analytics]]></category><category><![CDATA[3rd Party Classifieds]]></category><pubDate>Tue, 17 Dec 2019 12:53:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_f2b131047990445e9f28034181e866a0~mv2.png/v1/fit/w_873,h_520,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[4 Secrets for Google My Business Success]]></title><description><![CDATA[If you’ve ever searched for a business online, you’ve experienced Google My Business. Google My Business (GMB) is every dealership’s most...]]></description><link>https://www.generationsdigital.com/post/4-secrets-for-google-my-business-success</link><guid isPermaLink="false">5ddd58a2f04a830017ad6a42</guid><category><![CDATA[Reputation]]></category><category><![CDATA[Search]]></category><category><![CDATA[Google My Business]]></category><pubDate>Fri, 06 Sep 2019 16:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_dc237a30d5bd404fbe2618f21b2f9cc1~mv2.jpg/v1/fit/w_664,h_587,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Facebook Spying - A New Approach
]]></title><description><![CDATA[One of the greatest elements of digital marketing is that keeping an eye on what competitors are doing is much easier compared to the...]]></description><link>https://www.generationsdigital.com/post/facebook-spying-a-new-approach</link><guid isPermaLink="false">5d8aafffe3e8f30017a06475</guid><pubDate>Tue, 04 Jun 2019 18:24:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_a5a30c293f6a43d5b42240554799aa83~mv2.jpg/v1/fit/w_857,h_537,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Measuring Success on Paid Facebook Advertising]]></title><description><![CDATA[Many dealers may have seen the recent Automotive News article on Facebook’s new “Automotive Playbook for Dealers.”  We have reviewed this...]]></description><link>https://www.generationsdigital.com/post/measuring-success-on-paid-facebook-advertising</link><guid isPermaLink="false">5d8aafffe3e8f30017a06473</guid><category><![CDATA[Advertising Agencies]]></category><pubDate>Wed, 15 May 2019 18:25:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_78df8861d87c43e2af582a54935ea23c~mv2_d_1920_1706_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[4 Questions to Ask Your Paid Search Provider
]]></title><description><![CDATA[In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with paid search....]]></description><link>https://www.generationsdigital.com/post/4-questions-to-ask-your-paid-search-provider</link><guid isPermaLink="false">5d8aafffe3e8f30017a06474</guid><category><![CDATA[Advertising Agencies]]></category><pubDate>Mon, 29 Apr 2019 18:25:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_eeb33f9813a246a496bf3a75a435ef53~mv2_d_6016_4016_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Your Google Analytics Reports are Wrong]]></title><description><![CDATA[Google Analytics (GA) can be a wonderful tool for measuring the quantity and quality of dealership website traffic. When properly...]]></description><link>https://www.generationsdigital.com/post/your-google-analytics-reports-are-wrong</link><guid isPermaLink="false">5d8aafffe3e8f30017a06472</guid><category><![CDATA[Advertising Agencies]]></category><pubDate>Fri, 01 Mar 2019 19:00:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_00971037c2954ca2a8e2937c01d1560e~mv2.jpg/v1/fit/w_479,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[5 Questions to Ask When Shopping Digital Vendors]]></title><description><![CDATA[As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...]]></description><link>https://www.generationsdigital.com/post/2019/01/27/5-questions-to-ask-when-shopping-digital-vendors</link><guid isPermaLink="false">5dc05d780506b0001734e58e</guid><category><![CDATA[Email Marketing]]></category><category><![CDATA[Social Media]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Search]]></category><category><![CDATA[Google Analytics]]></category><category><![CDATA[Advertising Agencies]]></category><pubDate>Sun, 27 Jan 2019 21:51:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_03bcfe57e7204a93a8ac6786b0a1d9f6~mv2.jpg/v1/fit/w_1000,h_640,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[New Year’s Resolutions for the Digital Car Dealer]]></title><description><![CDATA[The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...]]></description><link>https://www.generationsdigital.com/post/2018/12/28/new-year-s-resolutions-for-the-digital-car-dealer-1</link><guid isPermaLink="false">5dc05d77b5c465001780f13f</guid><category><![CDATA[Attribution]]></category><category><![CDATA[Email Marketing]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Google Analytics]]></category><category><![CDATA[3rd Party Classifieds]]></category><category><![CDATA[Advertising Agencies]]></category><pubDate>Fri, 28 Dec 2018 16:54:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_0a55b9f74de84337969528b8e94a1969~mv2.jpg/v1/fit/w_1000,h_693,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[The Report Your Digital Agency Doesn’t Want You to See]]></title><description><![CDATA[Dealers are wasting huge amounts of money on paid search because the agency is not showing the right reporting.  There is perhaps no...]]></description><link>https://www.generationsdigital.com/post/2018/12/20/the-report-your-digital-agency-doesn-t-want-you-to-see-1</link><guid isPermaLink="false">5dc05d77b5c465001780f141</guid><category><![CDATA[Attribution]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Search]]></category><category><![CDATA[Google Analytics]]></category><category><![CDATA[Advertising Agencies]]></category><pubDate>Thu, 20 Dec 2018 17:29:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_404bd94ab6604189a4b3d057231a77d9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Should Your GM be Required to Use Facebook?]]></title><description><![CDATA[One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas...]]></description><link>https://www.generationsdigital.com/post/2018/10/28/should-your-gm-be-required-to-use-facebook-1</link><guid isPermaLink="false">5dc05d77b5c465001780f140</guid><category><![CDATA[Social Media]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Google Analytics]]></category><category><![CDATA[Advertising Agencies]]></category><pubDate>Sun, 28 Oct 2018 16:40:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_dd69ed3c214c48559697b2954e6ea7d5~mv2_d_6016_4000_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[You Fired the Agency, but they Still Track Your Site?]]></title><description><![CDATA[Dealers spend large sums of money driving visitors to their website.  They spend on digital marketing such as paid search, paid social,...]]></description><link>https://www.generationsdigital.com/post/2018/09/25/you-fired-the-agency-but-they-still-track-your-site-1</link><guid isPermaLink="false">5dc05d78715dd90017e411f1</guid><category><![CDATA[Websites]]></category><category><![CDATA[Google Analytics]]></category><category><![CDATA[Advertising Agencies]]></category><pubDate>Tue, 25 Sep 2018 19:38:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_b40068bde43141758bb2d136b0c26cdd~mv2_d_1920_1280_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[How to Measure if Website Visitors are Returning]]></title><description><![CDATA[Dealers spend enormous sums of money driving traffic to their website.  The expectation is that the large majority of this traffic...]]></description><link>https://www.generationsdigital.com/post/2018/09/01/how-to-measure-if-website-visitors-are-returning-1</link><guid isPermaLink="false">5dc05d772c861e0017d0bb5b</guid><category><![CDATA[Attribution]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Google Analytics]]></category><pubDate>Sat, 01 Sep 2018 21:29:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_bac0936dd81b4b56af0b495e8f67d21f~mv2_d_3496_3264_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Google adds Notifications to “Questions &#38; Answers”]]></title><description><![CDATA[As I wrote in my April 2018 article, Google’s “Questions &#38; Answers” feature is both the latest challenge and opportunity for dealerships....]]></description><link>https://www.generationsdigital.com/post/2018/08/23/google-adds-notifications-to-questions-answers-1</link><guid isPermaLink="false">5dc05d77ba062b0017ba72c8</guid><category><![CDATA[Reputation]]></category><category><![CDATA[Social Media]]></category><category><![CDATA[Maps]]></category><category><![CDATA[Search]]></category><category><![CDATA[Google My Business]]></category><pubDate>Thu, 23 Aug 2018 13:31:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_b6877961637a421cb4aa37a6b473a513~mv2.jpg/v1/fit/w_1000,h_432,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[4 Reasons Dealers Fire Digital Agencies]]></title><description><![CDATA[Every successful dealership needs a strong digital marketing agency.  Most dealerships are not staffed to provide these services...]]></description><link>https://www.generationsdigital.com/post/2018/08/09/4-reasons-dealers-fire-digital-agencies-1</link><guid isPermaLink="false">5dc05d77d4971400174ada05</guid><category><![CDATA[Attribution]]></category><category><![CDATA[Social Media]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Search]]></category><category><![CDATA[Google Analytics]]></category><category><![CDATA[Advertising Agencies]]></category><pubDate>Thu, 09 Aug 2018 14:48:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_25f19d9b82984bbe8f94dbde094bb735~mv2.jpg/v1/fit/w_960,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Help!  My Google Analytics has been taken Hostage!]]></title><description><![CDATA[Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand...]]></description><link>https://www.generationsdigital.com/post/2018/07/30/help-my-google-analytics-has-been-taken-hostage-1</link><guid isPermaLink="false">5dc05d77f3a9ff00172cd345</guid><category><![CDATA[Attribution]]></category><category><![CDATA[Google Analytics]]></category><category><![CDATA[Advertising Agencies]]></category><pubDate>Mon, 30 Jul 2018 16:56:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_94da74ee3ad140d9b35bf953b1854dc5~mv2_d_1920_1255_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[3rd Party Classifieds Battle to Win-the-Click]]></title><description><![CDATA[One of the questions I receive most often from dealers is whether or not they are overpaying for their third-party classifieds.  The...]]></description><link>https://www.generationsdigital.com/post/2018/07/24/3rd-party-classifieds-battle-to-win-the-click-1</link><guid isPermaLink="false">5dc05d778711b00017776b50</guid><category><![CDATA[Merchandising]]></category><category><![CDATA[Attribution]]></category><category><![CDATA[3rd Party Classifieds]]></category><pubDate>Tue, 24 Jul 2018 14:11:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_c6ef3323096a496daa6b6cbdbdc22bcd~mv2_d_1920_1280_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Short-Tail-Search Train Wrecks]]></title><description><![CDATA[Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...]]></description><link>https://www.generationsdigital.com/post/2018/06/14/short-tail-search-train-wrecks-1</link><guid isPermaLink="false">5dc05d772c18190017cfaa2b</guid><category><![CDATA[Search]]></category><category><![CDATA[Google Analytics]]></category><category><![CDATA[Advertising Agencies]]></category><pubDate>Thu, 14 Jun 2018 16:26:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_ca9ede84c1fe42ae9c6c93c2b6d0886e~mv2_d_1750_2100_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Stop Throwing Website Analytics into the Miscellaneous File]]></title><description><![CDATA[Each time I get fresh access to a dealer’s Google Analytics, I hold my breath in anticipation of what the results will look like.  My...]]></description><link>https://www.generationsdigital.com/post/2018/05/14/stop-throwing-website-analytics-into-the-miscellaneous-file-1</link><guid isPermaLink="false">5dc05d77ba062b0017ba72c7</guid><category><![CDATA[Attribution]]></category><category><![CDATA[Email Marketing]]></category><category><![CDATA[Social Media]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Google Analytics]]></category><category><![CDATA[Advertising Agencies]]></category><pubDate>Mon, 14 May 2018 17:17:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_1debdfadf94c4e7db47c16dde3f66b48~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item></channel></rss>