<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Generations Digital]]></title><description><![CDATA[Helping automobile dealers improve the effectiveness and efficiency of their digital marketing investments. ]]></description><link>https://www.generationsdigital.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 05 Sep 2026 04:41:55 GMT</lastBuildDate><atom:link href="https://www.generationsdigital.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why Your Dealership's GA4 Lead Count Is Probably Wrong (and How to Fix It)]]></title><description><![CDATA[Is your dealership's GA4 double-counting form leads? Learn the common key events misconfiguration that inflates your lead numbers, and the correct way to set up asc_form_submission tracking.]]></description><link>https://www.generationsdigital.com/post/why-your-dealerships-ga4-lead-count-is-probably-wrong-and-how-to-fix-it</link><guid isPermaLink="false">6a4bc8f90e6d4656949e23ef</guid><category><![CDATA[Google Analytics]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Attribution]]></category><pubDate>Thu, 25 Jun 2026 15:30:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_2e8ae92546de4539b3628f1bf32a6bba~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[How to Connect Google Business Profile to GA4 (Plus What to Expect)]]></title><description><![CDATA[Google just rolled out a new GA4 integration with Google Business Profile. Here's our honest take on the new reporting, plus a step-by-step walkthrough to get it connected.]]></description><link>https://www.generationsdigital.com/post/how-to-connect-google-business-profile-to-ga4-plus-what-to-expect</link><guid isPermaLink="false">6a4bcb52c9e68b02b398b9ab</guid><category><![CDATA[Google Business Profile]]></category><category><![CDATA[SEO]]></category><pubDate>Tue, 09 Jun 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_71f3facb00bc45dc8519f345797afd4c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[How to Inspect AI-style Search Queries]]></title><description><![CDATA[Want to see if your dealership is showing up in AI-style search queries? Here's a quick regex trick for Google Search Console, plus real results from a dealer client.]]></description><link>https://www.generationsdigital.com/post/how-to-inspect-ai-style-search-queries</link><guid isPermaLink="false">6a4bc783c9e68b02b398b091</guid><category><![CDATA[SEO]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Artificial Intelligence (AI)]]></category><pubDate>Tue, 02 Jun 2026 15:23:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_ba336e347abf44889e317edec5c2542d~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Performance Max Is a Black Box — And Your Dealership Is Paying for It]]></title><description><![CDATA[Think you're paying for Vehicle Listing Ads? You might actually be funding Display and Discover traffic instead. Here's how to check your Performance Max spend in GA4.]]></description><link>https://www.generationsdigital.com/post/performance-max-is-a-black-box-and-your-dealership-is-paying-for-it</link><guid isPermaLink="false">6a4bcc60c9e68b02b398bc4d</guid><category><![CDATA[Search]]></category><category><![CDATA[Google Analytics]]></category><pubDate>Fri, 29 May 2026 15:41:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_34c5711293e94e53a5ffcf924caf2fcd~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Google Analytics Now Has a Dedicated Channel for AI Assistant Traffic — Here's What We Know]]></title><description><![CDATA[GA4 just added a dedicated channel for AI assistant traffic, so you can finally see when shoppers arrive from ChatGPT, Gemini, or Claude. Here's what to look for in your reports.]]></description><link>https://www.generationsdigital.com/post/google-analytics-now-has-a-dedicated-channel-for-ai-assistant-traffic-here-s-what-we-know</link><guid isPermaLink="false">6a4bcdd62ca04bfb9dbae587</guid><category><![CDATA[Google Analytics]]></category><category><![CDATA[Websites]]></category><pubDate>Thu, 14 May 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_40a2d9d53266464597ae81808e33acfb~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Looker Studio Is Data Studio Again]]></title><description><![CDATA[Looker Studio just went back to its original name, Data Studio. Here's a quick history of the rebrand and what it actually means for your day-to-day reporting.]]></description><link>https://www.generationsdigital.com/post/looker-studio-is-data-studio-again</link><guid isPermaLink="false">6a4bce7a4b45b0060e255f3f</guid><category><![CDATA[Google Analytics]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Attribution]]></category><pubDate>Tue, 14 Apr 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_e7a83aac935d448a854ddd43cfd7360a~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[2025 NADA DATA: Digital Spend Hits $36.5K/Month"]]></title><description><![CDATA[The 2025 NADA DATA report shows dealership ad spend rebounding to near pre-pandemic levels. Here's what the numbers mean, and why spending more isn't the same as spending smart.]]></description><link>https://www.generationsdigital.com/post/2025-nada-data-digital-spend-hits-36-5k-month</link><guid isPermaLink="false">6a4bcf462ca04bfb9dbae8ab</guid><category><![CDATA[Attribution]]></category><category><![CDATA[Advertising Agencies]]></category><category><![CDATA[Third Party Classifieds]]></category><category><![CDATA[Search]]></category><pubDate>Tue, 14 Apr 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_c53c7cb34db5454495975e97d78b8034~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[NADA DATA 2025: Digital Hits 75% of Ad Spend]]></title><description><![CDATA[The 2025 NADA DATA report shows digital now makes up over 75% of dealership ad spend. Here's the shift from 2020 to 2025, and why how you spend that 75% matters more than the total.]]></description><link>https://www.generationsdigital.com/post/nada-data-2025-digital-hits-75-of-ad-spend</link><guid isPermaLink="false">6a4bd0192ca04bfb9dbaea73</guid><category><![CDATA[Attribution]]></category><category><![CDATA[Advertising Agencies]]></category><category><![CDATA[Third Party Classifieds]]></category><pubDate>Thu, 09 Apr 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_db83f5590d2f4e1fb6ddc39a7f4b845d~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[When's the Last Time You Audited Your Website Tags?]]></title><description><![CDATA[When's the last time your website's tags were audited? One dealer site had seven Facebook pixels and thirteen GA tags. Here's why that clutter matters, and how to clean it up.]]></description><link>https://www.generationsdigital.com/post/when-is-the-last-time-you-audited-your-website-tags</link><guid isPermaLink="false">6a4bd0b84b45b0060e256467</guid><category><![CDATA[Google Analytics]]></category><category><![CDATA[Attribution]]></category><category><![CDATA[Websites]]></category><pubDate>Tue, 24 Mar 2026 16:00:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_e6df2d5d58bb4a088b0e5f02435dd295~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[What CarMax and Carvana Can Teach Franchised Dealers]]></title><description><![CDATA[CarMax and Carvana use just one CTA per page. Most dealership VDPs use ten. Here's what the Paradox of Choice teaches franchised dealers about website conversions.]]></description><link>https://www.generationsdigital.com/post/what-carmax-and-carvana-can-teach-franchised-dealers</link><guid isPermaLink="false">6a4bd17e0e6d4656949e37b6</guid><category><![CDATA[Websites]]></category><category><![CDATA[Merchandising]]></category><pubDate>Tue, 17 Mar 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_3bf64d05270846e38647351ea22ad9f4~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Branded vs. Non-Branded in Search Console: Close, But Not There]]></title><description><![CDATA[Google Search Console added a branded vs. non-branded search filter, but it's not filtering correctly yet. Here's what we're seeing, and why customizable definitions would help.]]></description><link>https://www.generationsdigital.com/post/branded-vs-non-branded-in-search-console-close-but-not-there</link><guid isPermaLink="false">6a4bd2040e6d4656949e38e3</guid><category><![CDATA[SEO]]></category><category><![CDATA[Websites]]></category><pubDate>Fri, 13 Mar 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_cfbacacd94c843ddb548a15913b7f8a2~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Google Is Suggesting Services on Your GBP — Are You Checking?]]></title><description><![CDATA[Google auto-suggests services for your Fixed Ops Google Business Profile, but not all of them belong there. Here's how to curate them correctly and train the algorithm in your favor.]]></description><link>https://www.generationsdigital.com/post/google-is-suggesting-services-on-your-gbp-are-you-checking</link><guid isPermaLink="false">6a4bd2e6fa58f0a255d7c8fd</guid><category><![CDATA[Google Business Profile]]></category><category><![CDATA[SEO]]></category><pubDate>Mon, 23 Feb 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_76f7adce24bc4c5caf5dab93b1420889~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Are You Paying Twice for the Same Car Shoppers?]]></title><description><![CDATA[Are your third-party classified sites sending you the same shoppers twice? Here's how to use GA4's Segment Overlap report to spot redundant ad spend.]]></description><link>https://www.generationsdigital.com/post/are-you-paying-twice-for-the-same-car-shoppers</link><guid isPermaLink="false">6a4bd3a9fa58f0a255d7ca99</guid><category><![CDATA[Google Analytics]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Attribution]]></category><pubDate>Wed, 14 Jan 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_5e16eb5dfc2048919afe6ea02e69ab0b~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Stop Marking VDP Views as Conversions]]></title><description><![CDATA[Marking VDP views as conversions in GA4 inflates your numbers and hides what's actually working. Here's why VDPs matter, but aren't a true conversion.]]></description><link>https://www.generationsdigital.com/post/stop-marking-vdp-views-as-conversions</link><guid isPermaLink="false">6a4bd4940e6d4656949e3e43</guid><category><![CDATA[Websites]]></category><category><![CDATA[Attribution]]></category><pubDate>Mon, 05 Jan 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_04c35a8ffdd84f1e8c8e9726405a59e6~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Google Search Console's New Feature Makes Trend Analysis Easier]]></title><description><![CDATA[Google Search Console now lets you toggle between Daily, Weekly, and Monthly views. Here's how each one helps you spot real SEO trends versus daily noise.]]></description><link>https://www.generationsdigital.com/post/google-search-consoles-new-feature-makes-trend-analysis-easier</link><guid isPermaLink="false">6a4bdba94b45b0060e257de2</guid><category><![CDATA[SEO]]></category><pubDate>Tue, 09 Dec 2025 17:46:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_ccc9f36801d1481f900712d06ac2fdca~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Are You Tracking Your Dealership's AI Search Traffic?]]></title><description><![CDATA[One dealer's bad credit financing page is a top driver of traffic from ChatGPT and other AI tools. Here's how to find and track your own AI referral traffic in GA4.]]></description><link>https://www.generationsdigital.com/post/are-you-tracking-your-dealership-ai-search-traffic</link><guid isPermaLink="false">6a4bdca20e6d4656949e52a9</guid><category><![CDATA[Artificial Intelligence (AI)]]></category><category><![CDATA[Google Analytics]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Attribution]]></category><pubDate>Wed, 08 Oct 2025 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_dec7822bdbf8498cb1c0bf0c86d9b0cd~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Dealers Win with Multiple “Google My Business”]]></title><description><![CDATA[If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales.]]></description><link>https://www.generationsdigital.com/post/dealers-win-with-multiple-google-my-business</link><guid isPermaLink="false">5e8dcb5b96326f001788fe22</guid><category><![CDATA[Maps]]></category><category><![CDATA[Search]]></category><category><![CDATA[Google Business Profile]]></category><category><![CDATA[SEO]]></category><pubDate>Wed, 08 Apr 2020 13:07:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_f4f31814efc24030aa54670cd9cca2fb~mv2.png/v1/fit/w_1000,h_524,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[Website Tools Must Support Google Analytics Tracking]]></title><description><![CDATA[I am fascinated by the number of new Digital Retailing (DR) and trade-in-valuation tools hitting the automotive digital marketing space....]]></description><link>https://www.generationsdigital.com/post/website-tools-must-support-google-analytics-tracking</link><guid isPermaLink="false">5e7b3eee466d120017d21b44</guid><category><![CDATA[Attribution]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Google Analytics]]></category><pubDate>Wed, 25 Mar 2020 11:30:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_a0446fb3e6bb450fba5ab0b44faaf6c7~mv2.png/v1/fit/w_878,h_425,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[What Does Good Look Like?]]></title><description><![CDATA[One of my former managers and mentors would often ask, “George, what does good look like?”. This is an important question to ask in...]]></description><link>https://www.generationsdigital.com/post/what-does-good-look-like</link><guid isPermaLink="false">5df7bdbddd53660017b6e04f</guid><category><![CDATA[Attribution]]></category><category><![CDATA[Mobile]]></category><category><![CDATA[Social Media]]></category><category><![CDATA[Websites]]></category><category><![CDATA[Search]]></category><category><![CDATA[Google Analytics]]></category><category><![CDATA[Third Party Classifieds]]></category><pubDate>Tue, 17 Dec 2019 12:53:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_f2b131047990445e9f28034181e866a0~mv2.png/v1/fit/w_873,h_520,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item><item><title><![CDATA[4 Secrets for Google My Business Success]]></title><description><![CDATA[If you’ve ever searched for a business online, you’ve experienced Google My Business. Google My Business (GMB) is every dealership’s most...]]></description><link>https://www.generationsdigital.com/post/4-secrets-for-google-my-business-success</link><guid isPermaLink="false">5ddd58a2f04a830017ad6a42</guid><category><![CDATA[Reputation]]></category><category><![CDATA[Search]]></category><category><![CDATA[Google Business Profile]]></category><pubDate>Fri, 06 Sep 2019 16:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9305e_dc237a30d5bd404fbe2618f21b2f9cc1~mv2.jpg/v1/fit/w_664,h_587,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>George Nenni</dc:creator></item></channel></rss>