AUTOMOTIVE
DIGITAL MARKETING CONSULTING
Optimize Your Campaigns
Experienced digital marketing consulting help your dealership separate the winning campaigns from wasteful ones.
Google Analytics Training
We will train your team to measure digital marketing success using Google Analtyics, including Google Analytics 4 (GA4), or we can provide complete GA consulting services.
Eliminate Advertising Waste
Learn where to eliminate advertising waste and how to maximize your marketing dollars.
MARKETING AUDITS FOR CAR DEALERS
No more guessing where the gaps or opportunities lie across your marketing ecosystem. Our Analytics Express™ reporting cuts through the noise so you can direct dollars to campaigns, platforms, and partners driving your dealership growth.
Analytics Express™ empowers dealerships of any size to:
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Pinpoint high-performing marketing investments
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Track KPIs and optimize budget allocation
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Make informed decisions quickly
WE CAN TRAIN AND EMPOWER YOUR STAFF OR PROVIDE FULL CONSULTING SERVICES
Either way, we’ll help you learn where to eliminate ad waste and how to maximize your marketing dollars. Led by founder and automotive digital marketing expert George Nenni, Generations Digital consistently cut 30-40% of wasted spending from dealership budgets.
A PERSONALIZED GA4 EXPERIENCE
Your dealership shouldn’t rely on agency reporting to properly measure your return on investment (ROI). Instead, use the new Google Analytics 4 to take control of your own data and reporting, and monitor your results alongside the agency reporting.
We build a customized automotive layer onto your website’s Google Analytics 4 account, that allows you to take control of your own data and monitor results fairly and consistently between vendors.
In addition, we're converting any dealers using the old Google Analytics Universal, to the new Google Analytics 4 (GA4) tracking, since Universal started going away July 1, 2023.
IMPROVED PERFORMANCE
OF PAID MEDIA MARKETING
We’ll help your dealership measure what’s working and what is a waste with your pay per click (PPC) search marketing, paid Facebook ads, display, retargeting, and OTT investments. We have consistently helped dealerships drive down their paid search SEM cost per lead from over $200 per lead to below $50 per lead or less.
TRUSTED BY TOP 100 DEALER GROUPS ACROSS THE COUNTRY
"Generations Digital has been great for me to focus my digital advertising. George is well schooled, gives objective information based off of data, and has helped us to reign in and improve upon lots of ad spend. Also, he was able to spot a few different mistakes we (or vendors) had made which improved our visibility. All around great job." - Jeremy Garavel, Garavel Auto Group
GBP OPTIMIZATION & LOCAL SEO
Every dealership’s most important secondary website is their Google Business Profile (formerly known as Google My Business) listing. Why is this so important? Every time someone does a Google search for a product, service, or business, Google displays one or more Google Business Profile (GBP) listings. That means to win with local search engine optimization, or local SEO, dealers must optimize multiple GBP listings, one each for sales, service, parts, and body shop.
We’ll help your dealership monitor and optimize your GBP listings, and we’ll train your staff on how to perform regular updates and maintenance with our 2022 book, A Car Dealer’s Guide to Google Business Profile, available on Amazon.
SEO TRACKING & RESULTS
Too many dealerships are paying for search engine optimization (SEO) but either aren’t able to, or don’t know how to measure success. If dealers are paying for monthly SEO, they should know what the regular deliverables should be. Is the SEO provider building localized content pages for the website? Do they have a strategy for improving external and internal linking? Are they providing regular care of and feeding the Google My Business pages?
We’ll help your dealership make sure you are receiving your fair share of organic search SEO traffic. If not, we’ll work with your website provider and/or SEO provider to improve results. And since today’s local SEO is all about Google My Business optimization, we’ll help your dealership optimize your GMB listings to maximize your organic search traffic.
GET IN TOUCH
If you would like to take control of your digital marketing reporting, while gaining new transparency around your return on investment (ROI), we're ready to help!