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Automotive Digital Marketing Consulting
Optimize Your Campaigns
Experienced digital marketing consulting help your dealership separate the winning campaigns from wasteful ones.
Google Analytics Training
We will train your team to measure digital marketing success using Google Analtyics, including Google Analytics 4 (GA4), or we can provide complete GA consulting services.
Eliminate Advertising Waste
Learn where to eliminate advertising waste and how to maximize your marketing dollars.
Marketing Audits for Car Dealers
If your dealership is trying to make sense of the many digital marketing choices available, you need a digital marketing consultant to help separate the winners from the waste. Most dealers have not been properly trained on how to measure Google Ads pay per click (PPC) search engine marketing or Facebook advertising using Google Analytics. These dealers also need help converting to the new Google Analytics 4. Finally, dealers need help sorting out the results from third-party classifieds sites like AutoTrader, Cars.com, and others.
Generations Digital can train and empower your staff to measure digital marketing results OR provide full consulting services for you. Either way, we’ll help you learn where to eliminate ad waste and how to maximize your marketing dollars. Led by founder and automotive digital marketing expert George Nenni, Generations Digital consistently cut 30-40% of wasted spending from dealership budgets.
What Our Clients Say
George Nenni and the team at Generations Digital have helped my dealer group cut waste from our vendor spend using Google Analytics Data and other analysis methods. He and his team have always exceeded our expectations by going the extra mile! George and his team are hard working, trustworthy, and find unexpected ways to save ad dollars. Check out his Google My Business Guide, it is easy to read and is made for visual learners. Yeah!!!
Sarah Sweeney
Sweeney Automotive Group
A Personalized and Unified Google Analytics 4 Experience
Your dealership shouldn’t rely on agency reporting to properly measure your return on investment (ROI). Instead, use the new Google Analytics 4 to take control of your own data and reporting, and monitor your results alongside the agency reporting.
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We build a customized automotive layer onto your website’s Google Analytics 4 account, that allows you to take control of your own data and monitor results fairly and consistently between vendors.
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In addition, we're converting any dealers using the old Google Analytics Universal, to the new Google Analytics 4 (GA4) tracking, since Universal started going away July 1, 2023.
Improving Performance
of Paid Media Marketing
We’ll help your dealership measure what’s working and what is a waste with your pay per click (PPC) search marketing, paid Facebook ads, display, retargeting, and OTT investments. We have consistently helped dealerships drive down their paid search SEM cost per lead from over $200 per lead to below $50 per lead or less.
Google Business Profile
Optimization and Local SEO
Every dealership’s most important secondary website is their Google Business Profile (formerly known as Google My Business) listing. Why is this so important? Every time someone does a Google search for a product, service, or business, Google displays one or more Google Business Profile (GBP) listings. That means to win with local search engine optimization, or local SEO, dealers must optimize multiple GBP listings, one each for sales, service, parts, and body shop.
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We’ll help your dealership monitor and optimize your GBP listings, and we’ll train your staff on how to perform regular updates and maintenance with our 2022 book, A Car Dealer’s Guide to Google Business Profile, available on Amazon.
Search Engine Optimization Tracking and Results
Too many dealerships are paying for search engine optimization (SEO) but either aren’t able to, or don’t know how to measure success. If dealers are paying for monthly SEO, they should know what the regular deliverables should be. Is the SEO provider building localized content pages for the website? Do they have a strategy for improving external and internal linking? Are they providing regular care of and feeding the Google My Business pages?
We’ll help your dealership make sure you are receiving your fair share of organic search SEO traffic. If not, we’ll work with your website provider and/or SEO provider to improve results. And since today’s local SEO is all about Google My Business optimization, we’ll help your dealership optimize your GMB listings to maximize your organic search traffic.
Get in touch
If you would like to take control of your digital marketing reporting, while gaining new transparency around your return on investment (ROI), we're ready to help!