Generations Digital Blog

CarMax and Carvana use just one CTA per page. Most dealership VDPs use ten. Here's what the Paradox of Choice teaches franchised dealers about website conversions.

Google Search Console added a branded vs. non-branded search filter, but it's not filtering correctly yet. Here's what we're seeing, and why customizable definitions would help.

Are your third-party classified sites sending you the same shoppers twice? Here's how to use GA4's Segment Overlap report to spot redundant ad spend.

Marking VDP views as conversions in GA4 inflates your numbers and hides what's actually working. Here's why VDPs matter, but aren't a true conversion.

One dealer's bad credit financing page is a top driver of traffic from ChatGPT and other AI tools. Here's how to find and track your own AI referral traffic in GA4.