George Nenni
Should Your GM be Required to Use Facebook?
One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas...
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George Nenni
Sep 25, 2018
You Fired the Agency, but they Still Track Your Site?
Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social,...
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George Nenni
Sep 1, 2018
How to Measure if Website Visitors are Returning
Dealers spend enormous sums of money driving traffic to their website. The expectation is that the large majority of this traffic...
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George Nenni
Aug 9, 2018
4 Reasons Dealers Fire Digital Agencies
Every successful dealership needs a strong digital marketing agency. Most dealerships are not staffed to provide these services...
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George Nenni
May 14, 2018
Stop Throwing Website Analytics into the Miscellaneous File
Each time I get fresh access to a dealer’s Google Analytics, I hold my breath in anticipation of what the results will look like. My...
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