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Stop Throwing Website Analytics into the Miscellaneous File
Each time I get fresh access to a dealer’s Google Analytics, I hold my breath in anticipation of what the results will look like. My...

George Nenni
May 14, 2018
1 comment


NADA: Internet Advertising tops 50%, TV & Radio Lose
I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...

George Nenni
May 4, 2018
0 comments


Dealers Challenged with Google “Questions & Answers”
While setting up some new dealer marketing audits, I noticed a growing trend that will only become a bigger challenge for dealers. ...

George Nenni
Apr 18, 2018
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NADA 2018 Recap
This past weekend I attend NADA 2018 in Las Vegas. A few of my industry friends asked me how many NADA shows this was for me. I think...

George Nenni
Mar 27, 2018
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The Incredible Evolving Mobile Shopper
Several months ago, our aging desktop PC finally flashed its final “blue screen of death”, and we retired it to a local school. We...

George Nenni
Jul 9, 2014
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