George Nenni
Stop Throwing Website Analytics into the Miscellaneous File
Each time I get fresh access to a dealer’s Google Analytics, I hold my breath in anticipation of what the results will look like. My...
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George Nenni
- May 4, 2018
NADA: Internet Advertising tops 50%, TV & Radio Lose
I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...
George Nenni
- Apr 18, 2018
Dealers Challenged with Google “Questions & Answers”
While setting up some new dealer marketing audits, I noticed a growing trend that will only become a bigger challenge for dealers. ...
George Nenni
- Mar 27, 2018
NADA 2018 Recap
This past weekend I attend NADA 2018 in Las Vegas. A few of my industry friends asked me how many NADA shows this was for me. I think...
George Nenni
- Jul 9, 2014
The Incredible Evolving Mobile Shopper
Several months ago, our aging desktop PC finally flashed its final “blue screen of death”, and we retired it to a local school. We...
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