Generations Digital Blog

Are your third-party classified sites sending you the same shoppers twice? Here's how to use GA4's Segment Overlap report to spot redundant ad spend.

Marking VDP views as conversions in GA4 inflates your numbers and hides what's actually working. Here's why VDPs matter, but aren't a true conversion.

One dealer's bad credit financing page is a top driver of traffic from ChatGPT and other AI tools. Here's how to find and track your own AI referral traffic in GA4.

I am fascinated by the number of new Digital Retailing (DR) and trade-in-valuation tools hitting the automotive digital marketing space....

One of my former managers and mentors would often ask, “George, what does good look like?”. This is an important question to ask in...