George Nenni
You Might be Looking at the Wrong ROI Metrics
When you look at the size of an average dealer advertising budget, we are not talking about chump change. The most recent NADA DATA...
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George Nenni
- Jan 30, 2015
What would Amazon do?
Most people would agree, Amazon.com is a winning online retail formula. While Wall Street wishes they kept a little more from each...
George Nenni
- Oct 10, 2014
Are Your Email Campaigns Responsive?
We all have smartphone pet peeves. My top annoyances are: group text messages, people that blindly walk and look down at their phones,...
George Nenni
- Jul 9, 2014
The Incredible Evolving Mobile Shopper
Several months ago, our aging desktop PC finally flashed its final “blue screen of death”, and we retired it to a local school. We...
George Nenni
- Jun 6, 2014
Sourcing, Creating Content for Social Marketing
For any great accomplishment, either in business or personal, someone must “sweat the details”. Many people have the ability to...
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