Generations Digital Blog

The Report Your Digital Agency Doesn’t Want You to See

Dealers are wasting huge amounts of money on paid search because the agency is not showing the right reporting. There is perhaps no...

Should Your GM be Required to Use Facebook?

One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas...

You Fired the Agency, but they Still Track Your Site?

Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social,...

How to Measure if Website Visitors are Returning

Dealers spend enormous sums of money driving traffic to their website. The expectation is that the large majority of this traffic...

Google adds Notifications to “Questions & Answers”

As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships....