George Nenni
The Report Your Digital Agency Doesn’t Want You to See
Dealers are wasting huge amounts of money on paid search because the agency is not showing the right reporting. There is perhaps no...
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George Nenni
- Oct 28, 2018
Should Your GM be Required to Use Facebook?
One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas...
George Nenni
- Sep 25, 2018
You Fired the Agency, but they Still Track Your Site?
Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social,...
George Nenni
- Sep 1, 2018
How to Measure if Website Visitors are Returning
Dealers spend enormous sums of money driving traffic to their website. The expectation is that the large majority of this traffic...
George Nenni
- Aug 23, 2018
Google adds Notifications to “Questions & Answers”
As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships....