Generations Digital Blog

Dealers are wasting huge amounts of money on paid search because the agency is not showing the right reporting. There is perhaps no...

One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas...

Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social,...

Dealers spend enormous sums of money driving traffic to their website. The expectation is that the large majority of this traffic...

As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships....