George NenniDec 20, 2018The Report Your Digital Agency Doesn’t Want You to SeeDealers are wasting huge amounts of money on paid search because the agency is not showing the right reporting. There is perhaps no...
George NenniOct 28, 2018Should Your GM be Required to Use Facebook?One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas...
George NenniSep 25, 2018You Fired the Agency, but they Still Track Your Site?Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social,...
George NenniSep 1, 2018How to Measure if Website Visitors are ReturningDealers spend enormous sums of money driving traffic to their website. The expectation is that the large majority of this traffic...