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May 15, 2019

Measuring Success on Paid Facebook Advertising

Many dealers may have seen the recent Automotive News article on Facebook’s new “Automotive Playbook for Dealers.” We have reviewed this...

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4 Questions to Ask Your Paid Search Provider

George Nenni

Apr 29, 2019

4 Questions to Ask Your Paid Search Provider

In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with paid search. Unfortunate...

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George Nenni

Mar 1, 2019

Your Google Analytics Reports are Wrong

Google Analytics (GA) can be a wonderful tool for measuring the quantity and quality of dealership website traffic. When properly configu...

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5 Questions to Ask When Shopping Digital Vendors

George Nenni

Jan 27, 2019

5 Questions to Ask When Shopping Digital Vendors

As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...

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New Year’s Resolutions for the Digital Car Dealer

George Nenni

Dec 28, 2018

New Year’s Resolutions for the Digital Car Dealer

The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s performan...

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