George NenniMay 15, 2019Measuring Success on Paid Facebook AdvertisingMany dealers may have seen the recent Automotive News article on Facebook’s new “Automotive Playbook for Dealers.” We have reviewed this...
George NenniApr 29, 20194 Questions to Ask Your Paid Search Provider In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with paid search....
George NenniMar 1, 2019Your Google Analytics Reports are WrongGoogle Analytics (GA) can be a wonderful tool for measuring the quantity and quality of dealership website traffic. When properly...
George NenniJan 27, 20195 Questions to Ask When Shopping Digital VendorsAs I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...
George NenniDec 28, 2018New Year’s Resolutions for the Digital Car DealerThe beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...