Generations Digital Blog

Measuring Success on Paid Facebook Advertising

Many dealers may have seen the recent Automotive News article on Facebook’s new “Automotive Playbook for Dealers.” We have reviewed this...

4 Questions to Ask Your Paid Search Provider

In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with paid search....

Your Google Analytics Reports are Wrong

Google Analytics (GA) can be a wonderful tool for measuring the quantity and quality of dealership website traffic. When properly...

5 Questions to Ask When Shopping Digital Vendors

As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...

New Year’s Resolutions for the Digital Car Dealer

The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...