Generations Digital Blog

Many dealers may have seen the recent Automotive News article on Facebook’s new “Automotive Playbook for Dealers.” We have reviewed this...

In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with paid search....

Google Analytics (GA) can be a wonderful tool for measuring the quantity and quality of dealership website traffic. When properly...

As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...

The beginning of a new year can be an opportunity to make resolutions for improvements, to set goals for surpassing last year’s...