Generations Digital Blog

This past weekend I attend NADA 2018 in Las Vegas. A few of my industry friends asked me how many NADA shows this was for me. I think 1995 was my first, so that makes this my twenty-third NADA show. For folks that know me, you know that what was most significant, was this was my first NADA outside of Dealer Specialties, Trader Publishing, Dominion Dealer Solutions. I had a great run with those companies, starting with my family business in Dealer Specialties, growing into

For any great accomplishment, either in business or personal, someone must “sweat the details”. Many people have the ability to conceptualize great ideas, but the essence of effective execution lies in the specific details that must be handled. Such is the case with social media marketing, where recognizing the importance and creating a Facebook, Twitter or Pinterest page is only accomplishing the conceptual phase. The “devil will be in the details” of creating a steady st

If you attended the recent NADA conference in New Orleans, you witnessed a vibrant automotive community with lots of eager vendors, and even more interested dealers. This year I decided to take in more of the workshops, since the badge upgrade price is nominal, and there was a solid lineup of strong speakers. In watching the presentation by Facebook, and in conversations with leading industry experts on Facebook marketing and advertising, I left NADA with a perplexing quest

Social media usage in the U.S. continues to grow at an impressive clip. With more than 1 out of every 8 online minutes being spent on Facebook, dealers must learn ways they can take advantage of these eyeballs, and build a strong online community. While some dealers may be stuck on the idea that “I’ve never heard of someone selling a car on Facebook!” other dealers are instead immersing in this new space and learning ways they can take advantage. One of the biggest digital

Many years ago, I heard an influential digital marketing speaker tell his audience that their most important next hire should be a Content Manager. He was right then, and is still today as there is no substitute in the real or digital world for great content. Great content is why we choose to have long conversations with a particular person at a cocktail party. Great content is why we cannot put down that great book we’re reading. And great online content will be rewarded