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Short-Tail-Search Train Wrecks
Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...

George Nenni
Jun 14, 2018
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Hitting the Target for Paid Search
Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers...

George Nenni
Mar 6, 2018
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Who? How? A Closer Look at Inquisitive Paid Search Traffic
One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...

George Nenni
Feb 26, 2018
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