Generations Digital Blog

George Nenni

Feb 26, 2018

Who? How? A Closer Look at Inquisitive Paid Search Traffic

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...

George Nenni

Jan 26, 2018

Agencies Using the Wrong Metrics for Paid Search

I'm enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one...

George Nenni

Oct 10, 2013

Why Google Maps & Waze will Crush GPS

Google’s $1.1 billion acquisition of Waze this past summer continues to be big news. Waze, by crowd-sourcing mapping and navigation, is...