
You Fired the Agency, but they Still Track Your Site?
Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social, display ads, and purchased referral traffic. Dealers also spend on traditional media to drive organic and direct traffic to their website. The expectation is that all of this traffic belongs to the dealership, and that there is no way their competitors could ever harvest this data. However, with the growing number of pixel trackers and tra