
Help! My Google Analytics has been taken Hostage!
Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand that GA gives them performance data on click-throughs, visitors, leads, etc. What many dealers don’t really know or understand is, who controls the administrative access to their analytics, and why does that matter? It matters because today a few unscrupulous automotive website providers and ad agencies are holding dealers’ Google Analytics