Generations Digital Blog

Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand that GA gives them performance data on click-throughs, visitors, leads, etc. What many dealers don’t really know or understand is, who controls the administrative access to their analytics, and why does that matter? It matters because today a few unscrupulous automotive website providers and ad agencies are holding dealers’ Google Analytics

Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers who are wasting a large portion of this spend. Most of these dealers have no idea how to inspect the quality of these campaigns, and there are many reasons this waste is occurring. For instance, their keyword lists are outdated, computer generated, aren’t updated for new models, and peppered with too many short-tail broad match search terms

Many of us have heard about, or experienced robot (bot) traffic on websites. There are many forms of bots hitting our sites. There are search-spidering sites, inventory scrapers, as well as other bots we’re not quite sure of the intent. However, it is the bots posing as paid referral traffic that are perhaps the most concerning. That’s right, there are still companies pitching dealers display, retargeting, or email campaigns, with promised “auto-intender” traffic, that upo