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You Fired the Agency, but they Still Track Your Site?
Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social,...

George Nenni
Sep 25, 2018
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Help! My Google Analytics has been taken Hostage!
Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand...

George Nenni
Jul 30, 2018
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Short-Tail-Search Train Wrecks
Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...

George Nenni
Jun 14, 2018
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Who? How? A Closer Look at Inquisitive Paid Search Traffic
One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...

George Nenni
Feb 26, 2018
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Calculated Metrics in Google Analytics
Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG. I...

George Nenni
Feb 16, 2018
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