Generations Digital Blog

Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social,...

Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand...

Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...

Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG. I...