Generations Digital Blog

George Nenni

You Fired the Agency, but they Still Track Your Site?

Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social,...

George Nenni

Help! My Google Analytics has been taken Hostage!

Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand...

George Nenni

Short-Tail-Search Train Wrecks

Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...

George Nenni

Who? How? A Closer Look at Inquisitive Paid Search Traffic

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...

George Nenni

Calculated Metrics in Google Analytics

Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG. I...