Generations Digital Blog

George Nenni

Sep 25, 2018

You Fired the Agency, but they Still Track Your Site?

Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social,...

George Nenni

Jul 30, 2018

Help! My Google Analytics has been taken Hostage!

Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand...

George Nenni

Jun 14, 2018

Short-Tail-Search Train Wrecks

Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...

George Nenni

Feb 26, 2018

Who? How? A Closer Look at Inquisitive Paid Search Traffic

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...

George Nenni

Feb 16, 2018

Calculated Metrics in Google Analytics

Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG. I...