Generations Digital Blog

George Nenni

NADA: Internet Advertising tops 50%, TV & Radio Lose

I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I...

George Nenni

Paying for SEO, but What are You Getting?

At my recent Digital Dealer session, as I was showing dealers how they can eliminate waste in their monthly digital advertising spend, an...

George Nenni

Eliminating Duplicate Fixed Ops Content

None of us like being copied. We want to be unique, have our own style, our own design. Now if we’re talking about our business...

George Nenni

Who? How? A Closer Look at Inquisitive Paid Search Traffic

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...

George Nenni

If It Looks Like a Bot, and Smells Like a Bot…

Many of us have heard about, or experienced robot (bot) traffic on websites. There are many forms of bots hitting our sites. There are...