Generations Digital Blog

George Nenni

Oct 28, 2018

Should Your GM be Required to Use Facebook?

One of the universal truths I’ve found in auditing the digital advertising budget for dealers is that they overspend in many areas...

George Nenni

Sep 25, 2018

You Fired the Agency, but they Still Track Your Site?

Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social,...

George Nenni

Sep 1, 2018

How to Measure if Website Visitors are Returning

Dealers spend enormous sums of money driving traffic to their website. The expectation is that the large majority of this traffic...

George Nenni

Aug 9, 2018

4 Reasons Dealers Fire Digital Agencies

Every successful dealership needs a strong digital marketing agency. Most dealerships are not staffed to provide these services...

George Nenni

Jul 30, 2018

Help! My Google Analytics has been taken Hostage!

Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand...