Generations Digital Blog

Are your third-party classified sites sending you the same shoppers twice? Here's how to use GA4's Segment Overlap report to spot redundant ad spend.

One dealer's bad credit financing page is a top driver of traffic from ChatGPT and other AI tools. Here's how to find and track your own AI referral traffic in GA4.

I am fascinated by the number of new Digital Retailing (DR) and trade-in-valuation tools hitting the automotive digital marketing space....

One of my former managers and mentors would often ask, “George, what does good look like?”. This is an important question to ask in...

As I return from another successful NADA Conference and Exposition, I think of the many dealers I spoke to at the show who were currently...