George Nenni
Why Google Maps & Waze will Crush GPS
Google’s $1.1 billion acquisition of Waze this past summer continues to be big news. Waze, by crowd-sourcing mapping and navigation, is changing how we commute and how we shop. Google wanted Waze since they were both in the Search business. Google searches the web. Waze searches the real world. Unlike Google Maps, Waze’s navigation can be edited by users within its community- adding police alerts, accidents, road hazards or traffic jams. This social mapping content is s