Generations Digital Blog

George Nenni

Jun 14, 2018

Short-Tail-Search Train Wrecks

Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...

George Nenni

Mar 21, 2018

Eliminating Duplicate Fixed Ops Content

None of us like being copied. We want to be unique, have our own style, our own design. Now if we’re talking about our business...

George Nenni

Mar 6, 2018

Hitting the Target for Paid Search

Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers...

George Nenni

Jan 26, 2018

Agencies Using the Wrong Metrics for Paid Search

I'm enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one...