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NADA 2018 Recap
This past weekend I attend NADA 2018 in Las Vegas. A few of my industry friends asked me how many NADA shows this was for me. I think...
George Nenni
Mar 27, 2018
Hitting the Target for Paid Search
Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers...
George Nenni
Mar 6, 2018
Who? How? A Closer Look at Inquisitive Paid Search Traffic
One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...
George Nenni
Feb 26, 2018
Calculated Metrics in Google Analytics
Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG. I...
George Nenni
Feb 16, 2018
If It Looks Like a Bot, and Smells Like a Bot…
Many of us have heard about, or experienced robot (bot) traffic on websites. There are many forms of bots hitting our sites. There are...
George Nenni
Jan 31, 2018
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