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Who? How? A Closer Look at Inquisitive Paid Search Traffic
One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword...

George Nenni
Feb 26, 2018
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Calculated Metrics in Google Analytics
Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG. I...

George Nenni
Feb 16, 2018
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If It Looks Like a Bot, and Smells Like a Bot…
Many of us have heard about, or experienced robot (bot) traffic on websites. There are many forms of bots hitting our sites. There are...

George Nenni
Jan 31, 2018
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