Generations Digital Blog

George Nenni

Jun 14, 2018

Short-Tail-Search Train Wrecks

Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid...

George Nenni

May 14, 2018

Stop Throwing Website Analytics into the Miscellaneous File

Each time I get fresh access to a dealer’s Google Analytics, I hold my breath in anticipation of what the results will look like. My...

George Nenni

Apr 25, 2018

Paying for SEO, but What are You Getting?

At my recent Digital Dealer session, as I was showing dealers how they can eliminate waste in their monthly digital advertising spend, an...

George Nenni

Mar 27, 2018

NADA 2018 Recap

This past weekend I attend NADA 2018 in Las Vegas. A few of my industry friends asked me how many NADA shows this was for me. I think...

George Nenni

Mar 6, 2018

Hitting the Target for Paid Search

Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers...