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3rd Party Classifieds Battle to Win-the-Click
One of the questions I receive most often from dealers is whether or not they are overpaying for their third-party classifieds. The...
George Nenni
Jul 24, 2018
Stop Throwing Website Analytics into the Miscellaneous File
Each time I get fresh access to a dealer’s Google Analytics, I hold my breath in anticipation of what the results will look like. My...
George Nenni
May 14, 2018
NADA 2018 Recap
This past weekend I attend NADA 2018 in Las Vegas. A few of my industry friends asked me how many NADA shows this was for me. I think...
George Nenni
Mar 27, 2018
Calculated Metrics in Google Analytics
Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG. I...
George Nenni
Feb 16, 2018
Agencies Using the Wrong Metrics for Paid Search
I'm enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one...
George Nenni
Jan 26, 2018
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