George NenniFeb 16, 2018Calculated Metrics in Google AnalyticsSeveral weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG. I...
George NenniJan 26, 2018Agencies Using the Wrong Metrics for Paid SearchI'm enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one...
George NenniAug 25, 2015You Might be Looking at the Wrong ROI MetricsWhen you look at the size of an average dealer advertising budget, we are not talking about chump change. The most recent NADA DATA...
George NenniJan 30, 2015What would Amazon do?Most people would agree, Amazon.com is a winning online retail formula. While Wall Street wishes they kept a little more from each...