Resources

Here are some free resources that we put together to help car dealers with their digital marketing. Please let us know if you have any additional suggestions for resources to add!


 

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"COVID-19 Best Practices for Automotive Retailers"

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If you are interested in our new Automotive Digital Marketing Benchmarks Infographic,

click here to download

Campaign Tagging

  • UTM Code Creation & Tracking Information: This document outlines how to build UTM-tagged URLs for tracking in Google Analytics. PDF Download

Facebook

  • Allowing Access to Facebook Retargeting Audiences: Instructions on how to share access to Facebook retargeting pixels. PDF Download

Google Analytics

  • Allowing Access to Google Analytics: Instructions on how to gain access to Google Analytics. PDF Download
  • Google Analytics Quick Reference Guide: This is a handy quick reference guide for Google Analytics, showing the most commonly used functions for inspecting traffic quality. PDF Download

Google Analytics Events

  • AutoFi Google Analytics Event Map: Outline of Events fired by AutoFi's digital retailing tool PDF Download
  • CDK Google Analytics Event Map: Outline of CDK website’s Google Analytics Events PDF Download
  • Dealer Science Google Analytics Event Map: Outline of the Dealer Science’s digital retailing tool Google Analytics Events PDF Download
  • PERQ Google Analytics Event Map: Outline of the PERQ website tool Google Analytics Events PDF Download

Google My Business / Local Listings

  • Allowing Access to Google My Business: Instructions on how to share access to Google My Business. PDF Download
  • Creating a Link for Customers to Write Google Reviews: Here is how you build a custom link for sending customers to your Google My Business page for leaving a review. PDF Download
  • Claiming listings on Apple Maps: Though Google Maps is the dominant market player, here are instructions on claiming or setting up a dealer listing on Apple Maps. PDF Download
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