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GOOGLE ANALYTICS 4 SETUP AND CONVERSION GUIDE

Google Analytics 4

In March of 2022, Google announced they would stop tracking new website traffic using the current Google Analytics Universal in July 2023. This requires all websites to switch to Google Analytics 4 prior to that date.

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Our goal for customers is to have them switched over immediately, so that they can have several months of data tracking, prior to July 2023.

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This guide will help businesses and dealerships work with their website provider to get the new Google Analytics 4 tracking code installed.

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george-nenni-standing-in-front-of-cars-a

George Nenni

Founder, Generations Digital

George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is the author of A Car Dealer's Guide to Google Analytics 4, A Car Dealer's Guide to Google Business Profile, and A Car Dealer's Guide to Digital Marketing, all three available on Amazon. George is also the creator of the GMBspy Chrome Extension. He is a highly sought-after global industry speaker and has been published extensively in industry publications.

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