Google Analytics 4 Setup and Conversion Guide

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In March of 2022, Google announced they would stop tracking new website traffic using the current Google Analytics Universal in July 2023. This requires all websites to switch to Google Analytics 4 prior to that date.

Our goal for customers is to have them switched over immediately, so that they can have several months of data tracking, prior to July 2023.

This guide will help businesses and dealerships work with their website provider to get the new Google Analytics 4 tracking code installed.

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George Nenni

Founder, Generations Digital

George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is the author of A Car Dealer's Guide to Google Analytics 4, A Car Dealer's Guide to Google Business Profile, and A Car Dealer's Guide to Digital Marketing, all three available on Amazon. George is also the creator of the GMBspy Chrome Extension. He is a highly sought-after global industry speaker and has been published extensively in industry publications.