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You can only improve what you understand.

In his latest industry book, A Car Dealer’s Guide to Digital Marketing, online marketing guru George Nenni guides dealers through the complex world of digital marketing.


Learn how to:

  • Properly measure ROI from your digital marketing investments

  • Hold your digital marketing agency and vendors accountable

  • Pull your most important KPIs from Google Analytics

  • Establish benchmarks for comparing digital performance

  • Understand digital jargon and acronyms

Easy to read. Easy to understand. Hard to beat. A Car Dealer’s Guide to Digital Marketing is an essential resource for any dealer wishing to succeed in today's digital retail world.

Car Lot

George Nenni

Founder, Generations Digital

George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is the author of A Car Dealer's Guide to Google Analytics 4, A Car Dealer's Guide to Google Business Profile, and A Car Dealer's Guide to Digital Marketing, all three available on Amazon. George is also the creator of the GMBspy Chrome Extension. He is a highly sought-after global industry speaker and has been published extensively in industry publications.

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