Learn how to:
Properly measure ROI from your digital marketing investments
Hold your digital marketing agency and vendors accountable
Pull your most important KPIs from Google Analytics
Establish benchmarks for comparing digital performance
Understand digital jargon and acronyms
Easy to read. Easy to understand. Hard to beat. A Car Dealer’s Guide to Digital Marketing is an essential resource for any dealer wishing to succeed in today's digital retail world.
Founder, Generations Digital
George Nenni is the founder of Generations Digital, a technology marketing consulting firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is also the author of A Car Dealer's Guide to Google My Business, available on Amazon, and the creator of the GMBspy Chrome Extension. He is a highly sought-after industry speaker and has been published extensively in industry journals.