Close the Gap to

Digital Success

Generations Digital empowers dealers to eliminate ad waste and maximize their marketing dollars

How We Help

Personal Consulting

With nearly three decades of digital marketing expertise, we can show you where to cut wasteful ad spending while maximizing your profits.

Make a Good First Impression

Learn the process of mastering Google My Business, a free online platform for listing your key business information, including address, contact information, photos and reviews. Don’t just help car buyers find you on Google Search or Google Maps, sell them at the point of discovery!

A Car Dealer’s Guide to Google My Business shows you how to:

• Claim and enhance your GMB page

• Add SEO content for Google to index

• Build out dealership product and service listings

• Create regular Google Posts

• Analyze GMB Search Queries

• Take advantage of deep GMB Insights reporting

Generations Digital University

Led by founder and marketing expert George Nenni, Generations Digital University teaches car dealers how to harness the power of digital marketing and reporting for greater digital success.

Self-paced, online training courses for automotive dealers:

• Master Google Analytics

• Build custom goals

• Define segments

• Create custom reports

• Detect consumer patterns

• Know which channels work

• Identify conversion assistance

• Become Google-certified

• 7-day money back guarantee

Analytics Express

Get out from under a mountain of digital vendor reports and see what’s really going on with Analytics Express, an easy-to-understand single report that consolidates your GA and third-party classified reporting, helping your dealership to optimize its online advertising.

Analytics Express (AE):

• Single report consolidates multiple reports

• Automatically sent monthly

• Available in real-time

• Easy-to-read charts and graphic breakdowns

• Customized dashboard

• Flat, one-time setup fee

• Low monthly fee

Why Choose Us

Knowledge beats guessing every time. Leverage our 30 years of automotive digital marketing and training experience to uncover which digital campaigns and keywords actually work, helping you to cut wasteful spending while optimizing your ad budget for a greater ROI.

About George Nenni

• Industry visionary & thought leader

• 30 years of digital marketing experience

• First employee hired by Dealer Specialties

• Syndicator of vehicle content and imagery

• Managed digital marketing and CRM organizations

• Sought-after automotive industry speaker

• Speaker at Digital Dealer and JD Power Roundtable

• Regular contributor to automotive publications

• Leading educator on emerging technology

George's Speaking Engagements

Digital marketing guru George Nenni is a highly sought-after industry speaker and has been a guest speaker at the following events:

• Automotive Analytics & Attribution Summit 2019

• Auto Remarketing Used Car Week, CPO Best Practices Panel Member 2011, 2012

• JD Power Automotive Marketing Roundtable, moderator 2012, 2013

• Innovative Dealer Summit speaker 2017, 2019

• Internet Battle Plan Conference speaker 2012

• Automotive Bootcamp speaker 2012

• AutoCon Conference speaker 2012, 2013

• Automotive Analytics & Attribution Summit, Google Data Studio instructor, website/digital marketing panelist 2019

• Digital Dealer Conference speaker 2014, 2015, 2016, 2017, 2018, 2019, 2020 (scheduled)

• Digital Dealer Regional Workshop speaker 2013, 2015

• Ohio Automobile Dealers Association - Webinars, 2018, 2019

• Greater Cincinnati Automobile Dealers Association – 3-Part Google Analytics Training, Digital Marketing Seminar, 2018

• Minnesota Automobile Dealers Association - Google Analytics Training, 2019

• Texas Independent Automobile Dealers Association - Conference speaker 2019

Speaker Requests

Interested in having George present? Please fill out the contact form below and we’ll get back to you soon.