TRUSTED BY THE TOP 100 DEALER GROUPS ACROSS THE COUNTRY
"George and the team helped our dealer group cut waste from our vendor spend using Google Analytics Data. They have always exceeded our expectations by going the extra mile and finding unexpected ways to save ad dollars." - Sarah Sweeney, Sweeney Automotive Group
YOU’RE READY TO END DIGITAL MARKETING FRUSTRATION
We’re here to help maximize your ROI.
Like many dealers, you might be left in the dark about where your marketing dollars are really going. You’re left making uncertain decisions and having misguided direction from vendors and agencies around paid search, Performance Max, Vehicle Listing Ads (VLAs), paid Facebook, and third-party classifieds like Autotrader, Cars Commerce, Carfax and Edmunds.
Our simple and data-driven approach helps you focus on what works for your dealership(s). We provide in-depth reports integrating Google Analytics 4, Google Ads, Google Business Profiles, as well as third-party classifieds performance data, to uncover and convert that wasteful ad spend into high-performing return on ad spend (ROAS).
DIGITAL REPORTS TO SEE WHAT’S WORKING
No more guessing where the gaps or opportunities lie across your marketing ecosystem. Our Analytics Express™ reporting (built in Looker Studio) cuts through the noise so you can direct dollars to channels, campaigns, and partners driving your dealership growth.
Analytics Express™ empowers dealerships of any size to:
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Pinpoint high-performing marketing investments
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Drill down on Google Ads paid search spending
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Track landing pages and performance on paid Facebook campaigns
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Inspect 3rd Party Classifieds reporting through our Looker API
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Track the most important KPIs, compare to benchmarks, and optimize budget allocation
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Make informed decisions quickly
CONSULTING & TRAINING TO IMPROVE RESULTS
Leverage our over 30 years of automotive digital marketing consulting and training experience to uncover which digital campaigns and keywords actually work.
Our automotive digital marketing consulting offers:
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Marketing audits to separate winning campaigns from wasteful ones, including SEO audits
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Google Analytics 4 training to help your team measure success
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Expert guidance on paid search, Vehicle Listing Ads (VLAs) , Performance Max, paid Google search, paid Facebook ads, retargeting, and OTT investments
Free GMBspy Chrome Extension
Do you like keeping an eye on your competitors? With one simple click, we show you the current categories for any Google Business Profile as well as the local search winners for any query. This powerful Chrome Extension, used by over 32,000 people weekly, allows you to see why competitors may be potentially winning in local search.
As featured on:
WHY CHOOSE US
30 Years of Experience
Work with a team who has helped some of the Top 100 Dealers save 30-40% on their digital marketing investments.
Vendor Agnostic
We don’t accept commissions, spiffs, or revenue sharing from any vendors.
Industry Experience
George Nenni is an NADA and Digital Dealer speaker, as well as regular 20 Group speaker.
PRAISE FROM OUR CLIENTS
"Generations Digital has helped us successfully bring all of our Digital Marketing in house. They trained our staff, set up our Google Analytics as well as helped us overhaul our Google My Business pages. So far the increase in organic traffic and conversion has made a tangible impact on our sales and net promoter score. Every month they help us with insight on what actions to take to continually enhance our outcomes. I couldn't be happier working with them and absolutely consider them a critical partner to our success!" - Jennifer Lee, Tricolor
Hi, I'm George Nenni
The founder of Generations Digital, a technology marketing analytics firm that gives car dealerships peace of mind on their marketing efforts.
Everything you’ve read up to here I stand by, and I personally update the content on this site throughout the year. We’re here to help you sort through the chaos and have the confidence to make smart marketing decisions. My team and I have worked exclusively with dealerships to increase sales, better ROI on ad spend, and improve online visibility.
The best way to prove that is to schedule a free consultation to learn about our approach and go through our reports. You’ll see how we can give you clear, actionable insights into creating winning campaigns and saving on what’s not working.
CONTACT
Please take a moment and contact us, we will quickly get back to you with the information you need.