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Close the gap to digital success

Generations Digital empowers automotive dealers to eliminate ad waste and maximize their marketing dollars

About George Nenni

George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is the author of A Car Dealer's Guide to Google Analytics 4, A Car Dealer's Guide to Google Business Profile, and A Car Dealer's Guide to Digital Marketing, all three available on Amazon. George is also the creator of the GMBspy Chrome Extension. He is a highly sought-after global industry speaker and has been published extensively in industry publications.


What Our Clients Say

George Nenni and the team at Generations Digital have helped my dealer group cut waste from our vendor spend using Google Analytics Data and other analysis methods. He and his team have always exceeded our expectations by going the extra mile! George and his team are hard working, trustworthy, and find unexpected ways to save ad dollars. Check out his Google My Business Guide, it is easy to read and is made for visual learners. Yeah!!!

Sarah Sweeney

Sweeney Automotive Group


With three decades of automotive digital marketing expertise, we can show you where to cut wasteful ad spending while maximizing your profits.


Digital Marketing Audits

How do you know your digital ads are working?

  • Ensure vendor accountability

  • Increase savings

  • Reduce ad over-spending

  • Increase ad under-spending


Google Analytics 4

Are you getting the most value out of Google Analytics?

  • Google Analytics 4 Setup

  • Devise a winning digital strategy

  • Cut wasteful ad spend

  • Verify vendor reports


Paid Search & Social Inspection

Are you spending too much for digital ads?

  • Identify campaign waste

  • Increase ROI

  • Increase site traffic

  • Hold vendors accountable

Why Choose Us

Knowledge beats guessing every time. Leverage our 30 years of automotive digital marketing consulting and training experience to uncover which digital campaigns and keywords actually work, helping you to cut wasteful spending while optimizing your ad budget for a greater ROI.



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